Laylas was established in 2013 with a mission to provide in stock quality costumes at the most competitive price point in the market, without sacrificing either quality or service! We obtain this through the Diverse range of talents and experience possessed by our knowledgeable staff.
Our story reflects the company’s core family values and reflection of the dance industry as a whole…
Like many parents of a 3-year-old daughter, the joy of watching her on stage at such a young age wearing the most glamorous costume with her hair in a bun and shiny tap shoes you begin to wonder if it gets any better. It seems it does! This is the story of Layla, an energetic 6-year-old who has become a bright young lady before my eyes. As a father with roots in the dance industry for many years and over 20 years in the fashion industry, I did not realize the direct impact I would have on my own daughter at such young age.
Many times I would find Layla trying on costumes that were in the development stage and it was not uncommon to find many of the costumes in her closet the next day. At first, Layla was just being like any other little girl, using the costumes to play, dream and act.
As time went on I found Layla at our kitchen table drawing and coloring costumes that she was designing herself – a clear sign of creativity and imagination beyond that of a 6-year-old. She began to bring her drawings to life by adding fabric swatches, trims and accessories. Soon after that Layla began to follow the designer and make design suggestions. She was always first to point out if a costume was “so-so”.
It was at this early stage that the collection you see before you began to be inspired by Layla. Layla became the designer’s protégé. We began making costumes based on her size, and it was exceptional to see this 6-year-old understand what fit right, what was uncomfortable, and what minimized her movements. It was inspiring to say the least. It was only natural to name the company after Layla. Not only did LAYLAS inspire us all, but it was real.
Layla is the “voice” of LAYLAS and will remain the inspiration, but most importantly it’s a reminder of who we are outfitting – the dancer who is independent, smart, and dedicated,… but yet is a dreamer, a princess and a star!
It would be our pleasure to have your studio join us on our journey as part of Laylas growing mission.
Laylas The Brighter Movement Costumes